GlobalCapital Health Insurance Agency Limited, the exclusive agents of Bupa in Malta launched a new website to bring it in line with the Bupa Global brand guidelines, changing the design to make it fresher and easier to navigate. At the same time, Bupa policyholders in Malta will find lots of new content, including all they need to know about Bupa Malta. This would include initiatives, services and details of the available products, such that individuals, families and businesses can find all they need to know about health insurance. The site also provides health information, ideas and advice to encourage people who are new to health insurance.
The new Bupa Malta site features a much easier product identification process, with clearly laid-out product descriptions, eligibility and the relative tables of benefits for each product within the range as well as a cross-comparison with other health insurance products offered. Additionally, the site features over a 1000 health-related topics in an easy to follow index of the most commonly asked about ailments, conditions and health risks.
There is a completely new Health and Wellbeing section that gives visitors to the new website all the information needed about what constitutes a healthy lifestyle – and how to achieve it. The latest Bupa Malta website has been designed to be mobile friendly and integrates directly to social media channels, from which browsers can enjoy Facebook updates, games and competitions along with keeping updated on Bupa Malta's latest news, views and offerings.
Simplification is key to bupa.com.mt and essential to clearly understand what members are signing up for without having to navigate through reams of jargon-riddled documents, downloads and multiple forms. It helps clarify the health insurance offering, clearly laying out what the prospective customer stands to gain and what to expect.
The new online offering serves as an initial point of contact with Bupa Malta, an easy-to-navigate repository of information; an archive of all forms required from subscriptions to claims, all available at a single click, without having to jump through hoops over the phone or in person.
Bupa Malta Branch Manager Charles Zarb said, "For over 40 years Bupa Malta has provided top quality service to Maltese families and the new website builds on that by allowing local members easy access to a very wide variety of health information, membership guides, and much more information that is easily accessible through the new site. The website promotes good health and gives helpful tips on small lifestyle changes, such as getting more active, that can make a big difference to health and wellbeing. It also encourages one to make other lifestyle changes to benefit their health, such as stopping smoking, improving diet, increasing fitness levels or managing stress. At the click of a button Bupa Malta is now even more at your service."
Marketing Executive Lara Degiorgio who managed this project said “I am very pleased to be a part of this development and to launch such a vibrant website to the public. I am confident that the new Bupa site includes something for everybody, from the new and improved easy access to all documents and downloads for members to the new A-Z Health Fact sheets which are available for everyone.”
Set up in 1947, Bupa is a broad-based health and care organisation with a growing international presence. It has more than twelve million customers in 190 countries. It is committed to allowing access to healthcare through insurance plans in a professional, caring and understanding manner. Malta was the site of Bupa Global's first overseas business in 1971 and today is one of the leading international health insurers in the world. Bupa Global offers a range of high quality, flexible health insurance plans for companies and individuals living or working abroad. Bupa Malta’s customers receive round-the-clock support and advice through the emergency helpline available for all Bupa Malta’s clients.
For further information visit GlobalCapital plc’s office in Testaferrata Street, Ta’ Xbiex or Bupa’s local website at www.bupa.com.mt